Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Return To List

Summer Blockbusters for Your Business: A How-to for Movie Theater Marketing

Summer blockbusters and the sweltering heat are enough to draw us into a cool, dark movie theater. It’s hard to resist, really. The very thought of fresh popcorn alone persuades us to pay $10 for a movie we could rent for home viewing in a few months anyway. But that’s not the point. Going to the movies is all about the experience. You can add some magic to your marketing plan with inspiration from the movie theater.

Experience
Dimming your lights in front of a widescreen TV is a paltry excuse for a home theater. And watching a movie at home just doesn’t compare to the excitement of going to the movies. That’s why people pay a premium for the movie theater experience.

Your business can charge a premium for the experience of being your customer, too. To be successful in selling an experience, make sure it relates to your company’s products or services. For example, at the movies a dark theater and plush seating add drama. You can sell hospitality or a celebratory mood if you’re a restaurant. Higher education institutions can sell opportunity or a fulfilling challenge. Nonprofits can sell the joy of helping an important cause.

Brainstorm the experiential value of being your customer then find ways to market extras relating to it.

Customer Service
Count on it. Expect a cheery send-off whenever an usher tears your ticket: “enjoy the show!” Movie theaters manage to deliver exceptional customer service despite a typically young staff with high turnover.

Be honest with yourself about the level of customer service you offer. How quick is your turnaround, and how friendly is your staff? Your office or store ought to be as clean as your home just before a highly anticipated guest arrives. Make sure your customers feel like a highly anticipated guest every time they visit.

Delicious Extras
Movie theaters don’t make much money at the box office—ticket sales go almost entirely to the movie studios. But your favorite movie house has a backup plan to compensate for the loss. Their bread and butter (er, popcorn and butter) is the concession stand.

You need to determine your bread and butter. Don’t claim tires if you own a tire store, because tires are also your competitors’ bread and butter. To beat them, you need a little something extra to stand apart. Make sure that your extras are actually adding value, too. Perhaps it’s packaging that surprises and delights them—or a birthday card with a discount code.

Going to the theater can be an inspiring experience, and it’s not just the movies that get your creative juices flowing. Infuse your business’s marketing plan with elements of the movie theater experience so that your summer sales numbers are bona fide blockbusters.