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Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.
Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.
Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.
Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.
A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.
If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.
With a branded, custom-printed calendar, you can keep your company in front of your client all year long.
Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.
Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.
We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.
Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.
We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.
A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.
They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.
Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.
Organize your materials with professionally designed, custom-printed binders and tabs.
Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.
Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?
Make life easier with custom made stamps created for either your business or personal use.
Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.
Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.
Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.
Peruse the aisles at the local liquor store and you’ll notice a curious (or clawed, or cold-blooded, or canine) trend. More often than not, winemakers market their vinos with labels featuring animals. They’ve built their brands around the cute and cuddly or the fierce and furry because they want to attract attention. More specifically, they want to attract female shoppers’ attention, since more women buy groceries than men.
It’s too simplistic to say that all wine-drinking women prefer to sip from a bottle with an animal printed on it. Winemakers need to master the delicate balance between connecting with their target prospects (women) without alienating others (men). And so do you.
The importance of creating marketing campaigns tailored to suit prospective customers is obvious. You can’t offend by fixating on or simplifying gender—but you can’t ignore it either. Here’s our advice for effectively marketing to women without alienating men.
Right & Wrong
Marketers and small business owners often make a fatal marketing mistake: they underestimate female consumers. Demographic studies show that in almost every market women make most buying decisions. Even in stereotypically “male” product categories, like cars or televisions, women sway purchasing decisions. Don’t exclude women in your marketing materials. Appeal to them instead.
Trends & Truisms
To start with, work from a few basic trends among female consumers. (But remember that these features aren’t true for every prospect.) Most female consumers won’t hesitate to ask for input or advice. Make sure your sales team and customer service reps have expert answers ready for them.
Most women also do their homework before buying. Is your presence on review sites like Yelp positive? Will your website answer their questions—or raise more?
Pay special attention to social media too. Women consistently outnumber men on social sharing sites. If you want your product to appeal to women, your business better be active on Facebook and Twitter. Finally, eco-friendly products and environmentally conscious businesses fare particularly well with female consumers. Highlight any green business practices.
Your Final Takeaway
Avoid any marketing campaign that relies on clichés or stereotypes. A direct mail piece in a pastel envelope won’t win you new female customers. Ad campaigns that speak exclusively to men will alienate women, and vice versa. Aim instead for gender-neutral design and packaging like Apple’s. Steer clear of insults, don’t oversimplify consumer preferences and avoid generalizations about your customers.
Increasing your market share involves designing marketing pieces that appeal to women as well as men. Set out to create a campaign that speaks to both sets of buyers.