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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

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Now You’re Speaking My Language: How to Be a Better Copywriter

When two people speak different languages, they rely on translators to bridge the gap. And when a child is born deaf they and their families learn sign language together. The lesson is simple for your business’s marketing materials: words matter, and people crave connection.

Good copywriting initiates conversation with your customers, and great copywriting keeps it going. Spice up your company’s copy to attract attention and scare up interest. Keep reading to get started with your copywriting overhaul.

On Track
The best copywriters begin with their audience. Consider the people who will read your copy before writing it. Which topics will interest them, which references will resonate and which won’t even register? Reflect on your targeted reader so your copy has some direction.

Rock Solid
The more precise your language, the more interesting your copy. For example, “searing” is a better choice than “hot.” And “shivery” is more telling than “cold.” (Well-chosen) word to the wise: great copywriting revolves around specificity.

Mirror Image
A little reconnaissance would do you good. You’ll be a better copywriter—and marketer—if you use social media as a listening tool.

B2B copywriters should check out your prospects’ Facebook pages. Use the language they use, and drop the keywords they’re dropping. This technique is one of the simplest ways to subtly insert your company into their discussions.

Snap Decision
It doesn’t matter who your prospect is—every consumer is filled to the brim with marketing messages. Overloaded by constant pitches from you and your competitors, prospects can only give you seconds of their attention. Seconds! So be brief. You won’t have much time before they move onto someone else’s copy.

Shout Out
When you’re trying to sell your product or recruit new clients for your services, it’s easy to get wrapped up in yourself. But for stronger copy, redirect your focus on the reader. Write with “you” more than “I” or “we” and they’ll pay more attention.

Communication between your company and its customers is important, because customers notice when your business puts effort into reaching them. Besides prioritizing communication to keep customers happy, it also forms the cornerstone of a good lead generation strategy. Put simply: show customers you’re speaking their language and you’ll be in the money.