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Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.
Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.
Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.
Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.
A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.
If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.
With a branded, custom-printed calendar, you can keep your company in front of your client all year long.
Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.
Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.
We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.
Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.
We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.
A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.
They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.
Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.
Organize your materials with professionally designed, custom-printed binders and tabs.
Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.
Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?
Make life easier with custom made stamps created for either your business or personal use.
Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.
Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.
Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.
All of Starbucks’ Pumpkin Spice Latte commercials got us thinking about it.
The popularity of visiting coffee shops for specialty brews spans multiple generations and diverse income levels. Coffee is big business. And there’s a lesson to be learned from the local Starbucks and hipster coffeehouse on the corner.
Coffee Date with Data
It’s a truth more bitter than coffee, but marketing is so much harder now than it used to be. The trouble is that advertisers are relentless. Consumers struggle to escape the constant content they’re pummeled with.
To offset your prospects’ natural propensity to avoid your marketing, make it worth their while. Loyal sippers are often mailed coupons for their favorite drink. Coffee houses keep track of such preferences through rewards programs and data mining. For your part, pay attention to repeat customers’ orders. Can you upsell or increase the frequency of their visits by building on their favorites? Think reminders and incentives.
Flip of the Switch
Consider this: with technology like smartphones and tablets your prospects easily switch back and forth between the offline and online world.
For example, one of your prospects may meet a friend at the local coffee shop. While waiting for their lattes they’ll likely whip out their smartphones to show each other their latest Pinterest pins. They meet for coffee to spend time together—they’re tired of chatting on Facebook. But inevitably they return to bonding via social media.
The takeaway? Connect with prospects and customers both on and offline. Make yourself available on Facebook, but don’t neglect customers that prefer personalized direct mail and a welcoming storefront.
How Sweet It Is
Not every Starbucks regular prefers their coffee black (in fact, we bet few do). So how does a coffee house find customers in consumers who hate coffee? By marketing alternative concoctions. Salted Carmel Mocha, anyone?
Let’s say you’re a florist with a business that booms during wedding season. How do you make money in the off-season, or turn sworn singles into customers? Advertise specials for “just because” flowers, or print posters displaying your beautiful birthday-themed bouquets.
The same principle applies to services offered. Coffee houses don’t sell hot beverages. That wouldn’t make a brand loyalist out of anyone. Starbucks, for one, sells instant day-brighteners, a quiet place to study and affordable luxury (no matter how fleeting). So, as a florist you might sell the rekindling of old flames, simple pleasures or icebreakers.
It’s possible to spend too much time thinking about your business. Focus on your industry all the time and you’ll run out of inspiration. So take a step back and savor someone else’s strategy. This week, consider coffee house culture and brew up a fresh idea for yourself.