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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

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Making a Marketing Budget

The end of the year is looming, which means budgeting is on the brain. And no budget is more important to be conscientious of than your marketing budget.

If you’re like the rest of us, your number one marketing budget problem is this: You just don’t set a marketing budget.

Marketing is the consumer’s first exposure to your company, the initial impact that gets the clients clicking links, reading direct mail and eventually talking to your team of salespeople.

Budgeting allows you to control your money, instead of it controlling what you can and can’t do. Help your money flow to carefully arranged categories, nourishing your growth.

One thing is clear: you need a marketing budget.

Set Your Budget
The usual marketing process goes like this: A vendor calls the owner up and pitches a marketing tool to them, whether it be a new website, direct mail campaign, radio spot, etc. If the money happens to be there at the moment, the owner will then contract their service.

Sure, that vendor might provide a great marketing tool, but the owner doesn’t have a clearly defined budget to begin with, which causes problems down the line. If you don’t have a budget, you won’t be able to make good long-term decisions, effectively causing you to throw money away.

So exactly how much should one allocate for marketing?

The best model is to draw your marketing budget from a set percentage of sales revenue. The exact percentage of sales revenue will vary according to what stage of life your company finds itself in. 5 – 10 percent of sales is a reasonable range for marketing expenses.

Is it more important to amp up your marketing spending when you’re ahead and bring in sizable profits, or when you’re behind and profits are down? Putting money into marketing is actually most important when you are behind. This is because marketing brings in the new customers.

Companies which are either in their first years or launching new products and services should spend as much as they can spare on marketing, on the high end of the five to ten percent, and even beyond that range.

Be a Strategic Marketer
The marketer’s greatest weapon is getting into the heads of a target market. Don’t start with your product or service, but rather, start with the people you’re trying to reach.

What motivates your target demographic—how can you get your message to reach them? The answers to these questions will be specific to your service, and will determine the course of your marketing strategy.

The marketing options are plentiful, and potentially overwhelming, but you won’t be overwhelmed by the options if you first visualize your target market and pick the items that will appeal most to them.

For those working with tighter budgets, look into low cost methods first. Things like running an active Twitter and Facebook page can do wonders for your web presence. Other low-cost initiatives could include press offerings, joint venture marketing or endorsing high profile events and public outreach.

Just remember that low cost marketing isn’t truly low cost, remember that you’re paying in the form of employee work hours and time-investment. Weigh the real trade-offs, and don’t just skimp on services.

After you’ve allocated percentages of your overall budget to each category, let that determine the way you react to cold calls and pitches. Research and find a small set of vendors who cater well to your needs. In the ideal world, you’ll find one vendor who can satisfy all of your needs for a good price, which help greatly in keeps your company’s brand consistent and compact.

Test Your Budget
Here is the final, most important step. Look through your results to see where you reaped the rewards of your marketing budget.

Figure out where any revenue is coming from. Always ask new clients and new leads how they heard of you, and record what they say. With your digital marketing, use powerful resources like Google Analytics to track page views and landing page efficacy.

First budgeting attempts are always going to be uncomfortable, since it’s your first time experiencing having to create and act on a budget. Don’t worry—it’ll only become more natural.

By recording your results and the overall impact of your marketing budget, you will easily determine your future marketing needs, and hone your efforts by focusing your most successful tools. Don’t neglect your budget.