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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

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Put Yourself in Your Customer’s Shoes

Just as a focus on customer happiness—and not your accountant’s—makes for killer customer service, concentrating on the perspective of clients will make you a better marketer. So while there’s a natural tendency to play up your business’s accomplishments when pitching to prospects, it won’t help you much. Instead, talk about your customers. It’s their favorite subject.

There’s no room for navel-gazers in marketing. Here’s our advice on keeping your customers front-and-center in each of your marketing messages.

Copy U
Solid copywriting revolves around your customers. Not to toot our own horn, but check out the title of this post. Too much “We” or “Us” will turn off prospects. But “you”? Readers can’t resist that word. Who doesn’t want to read about themselves? So as you create copy for your direct mail campaigns or compose a Facebook post for your page, make sure your message focuses on the audience (your customer) and not the speaker (you).

YouTube
Ever wondered how social media captured your customers’ attention so fully that every business—no matter the market—suddenly needed a Facebook page or a YouTube channel? Wonder no longer. The answer is in the name: YouTube. People love social media because it’s a chance to share their most flattering photos and repeat their funniest jokes. Essentially: social media is user-centric. Users can’t get enough.

That brings us to the delicate balance your business must strike on social media. While Twitter, Pinterest and the like are avenues for spreading your message, it must be about your customer. For example, if you own a furniture store, don’t pin photos of your latest shipment. Instead, encourage customers to share pictures of your furniture in their homes. Emphasize their exceptional interior design skills instead of your store’s exceptional inventory.

Beat You To It
Take inspiration from the holiday layaway commercials airing on TV right now. Notice that marketers go beyond emphasizing sale prices, getting ahead on shopping or even the ability to buy more presents with a layaway option. Toy stores appeal to a parents desire to delight their children. They put themselves in the buyer’s shoes by defining, then speaking to, their motivation for buying Christmas presents.

Your marketing can take the same approach. Consider your potential customers’ motivation for buying from you. Don’t pitch your product features. Pitch whatever benefit customer’s will get from being your customer. For example, a mechanic may pitch piece of mind to customers who don’t want to worry about their cars breaking down. Not a word about your new eagle lift.

How much of your business’s marketing is about you, and how much is about your customer? Refigure your pitch to put the attention where it belongs, then watch your marketing ROI climb.