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Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.
Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.
Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.
Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.
A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.
If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.
With a branded, custom-printed calendar, you can keep your company in front of your client all year long.
Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.
Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.
We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.
Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.
We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.
A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.
They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.
Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.
Organize your materials with professionally designed, custom-printed binders and tabs.
Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.
Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?
Make life easier with custom made stamps created for either your business or personal use.
Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.
Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.
Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.
As the Big Game approaches on February 3, marketers everywhere are getting excited about the sales and hype surrounding the Super Bowl. The mass media coverage of the Super Bowl and the consumerism that surrounds it is a recipe for success in many industries.
But be warned: as much as you might want to, it’s actually taboo to use the term “Super Bowl” in any of your marketing. That means that any commercials, contests, giveaways or events that you throw have to avoid the term “Super Bowl.” Let us explain.
Protecting a Trademark
Basically, the NFL owns the “Super Bowl” trademark, and is aggressive about protecting it. The reason they’re so aggressive is that their advertisers pay billions of dollars for the privilege of being able to officially associate with the Super Bowl. Locking down the Superbowl brand means that there’s less chance of being associated with unscrupulous advertisers. But more importantly, it allows the NFL to maintain a premium price for advertising. If Super Bowl-branded advertisements are a highly exclusive privilege, they’re worth far more.
Other Things You Should Avoid
But it’s not enough to trademark “Super Bowl.” You can’t market yourself using “NFL,” “National Football League,” “Super Sunday,” or even the names of the two competing teams. The NFL and Super Bowl logos are also forbidden, as well as any team logos. Mentioning the competing teams’ cities is fine. It’s not enough to restrict name-dropping, however: establishments cannot charge their patrons to watch the game, nor can you publically show the game if you’re displaying it on a screen larger than 55 inches diagonally. Them’s the bricks.
The Good News
The good news is that there are plenty of ways to get around these restrictions, if you’re creative. First of all, it’s understood that what game you’re talking about when you reference “The Big Game”–which despite the NFL’s best efforts, is not a trademarked term. Plus, it’s ok to imply the idea of the Super Bowl in your advertisements: you can promote “Super Chicken Wings for a Super Party” without getting a cease-and-desist letter. Finally, if you don’t mention any of the above verboten terms, you can say things like “the professional football championship game on February 3.”
Some even better news is that you will probably benefit from the Super Bowl even if you don’t explicitly reference the Super Bowl in your promotions. The Super Bowl is a big enough cultural event that you can bet your bar will be full of people wanting to watch the game, even if you don’t make an attempt to promote it at all. Just make sure the Big Game is playing on a screen or two.
Provided those screens are less than 55” diagonally, of course.