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Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.
Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.
Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.
Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.
A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.
If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.
With a branded, custom-printed calendar, you can keep your company in front of your client all year long.
Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.
Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.
We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.
Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.
We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.
A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.
They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.
Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.
Organize your materials with professionally designed, custom-printed binders and tabs.
Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.
Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?
Make life easier with custom made stamps created for either your business or personal use.
Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.
Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.
Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.
There’s a difference between knowing your target audience and knowing your target audience.
It’s similar to the different levels of knowing your spouse—there’s the newlywed phase where you’re still learning that they sleep in their socks and hate lima beans and then there’s the been-married-25-years phase where you can be completely uninhibited and walk around in your undies.
As marketers, you should strive for the undies-level of knowledge of your target market. (No, we’re not saying you should show up to your next meeting pantless). But you should know them beyond simple demographics.
Demographics tell you their most basic information—age, gender, geographic location, etc.—and chances are, your business is already utilizing these stats on your existing customers.
Psychographics, however, delve deeper. Including information such as lifestyle choices, behaviors, internal attitudes, what motivates them to buy, psychographics give you insight into why they buy whereas demographics is simply who’s buying.
Utilizing a combination of psychographics and demographics allows you to create a richer brand experience for consumers.
How do you go about compiling psychographics? A survey is the easiest method. Send one out to your current available email list asking them questions such as:
Other methods of obtaining useful psychographic information would include oral interviews, focus groups or employee observations. Pick the method that’s most effective for your company.
And remember, in using a combination of both demographics and psychographics, you’re getting a leg up on the competition and gaining a deeper understanding of your current and future clients. In searching for a deeper understanding of what makes your customers tick, you’re striving to maximize the potential of your business. The more you know them, the easier it is to allow your business to satisfy their wants and needs.