Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Return To List

A Risk Most Marketers Won’t Take: 4 Words that Double Success Rates

Nobody likes being told what to do. This principle dates back to a very early age. Tell a two-year-old toddler to go to timeout and they very kindly break your eardrums as they shout their favorite word “no!” Ask a kid to eat their peas and they slyly spread them around on the plate—encouraged by your lack of knowledge of mathematics—hoping you won’t notice the sum of peas hasn’t actually changed at all. Tell a teenager to clean their room and they silently curse you (while, of course, telling you no).

This leads us to a very important marketing principle. Reminding people that they have the freedom to say no makes them much more likely to be persuaded to say yes. Confused? Don’t worry, we were too at first.

This technique, known as “BYAF” (But You Are Free) is quite simple: after making a request, simply add (in so many words) “but you are free to choose.” Note, the exact language doesn’t matter, so long as the message is incorporated somehow.

So for instance, companies that employ this tactic have reported that allowing their sales people to say, “you’re free to come back later if you’re not ready to buy now,” they actually sell more.

In one study conducted at Western Illinois University, BYAF doubled the success rate in a data set of 42 studies involving 22,000 participants. It’s a risk most marketers aren’t willing to take, but in the long run shows higher success rates of sales.

It should be common sense. People don’t like being forced into anything (timeouts, eating peas, or cleaning), however, since this seems to be counterintuitive to a salesperson, it’s a technique that gathers dust.