Generation Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.
How can a small business use LinkedIn to grow its marketing efforts? We can think of a few ways. Here's how to use LinkedIn to your advantage.
Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them.
With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.
If your business wants to have a strong marketing strategy, it should include YouTube. Here are five tips for using YouTube to market your business.
Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand's story.
The podcast audience is growing, so businesses are jumping on board with their marketing. We've put together a list of big benefits of launching a business podcast.
Whether you're a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.
Whether you're a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.
There’s no doubt about it: Webinars can increase your bottom line. Here’s why.
How do you plan on using Valentine’s Day in your marketing strategy? If you’re not sure yet, here are some ideas for how to show marketing love this Valentine’s Day.
Fortunately, there are ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.
There is a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.
Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here's how.
When it comes to content marketing for your business, an eBook is a great step. If you're not sure where to start, here are some big ideas for your next business eBook.
This year marks the 25th Mining Indaba to be held at the Cape Town International Convention Centre (CTICC) from 4 to 7 February.
There are a few things you can do this year to make sure your business resolutions last throughout 2019! Here are seven steps to make (and keep) New Year's resolutions.
Though we can never know what will come in the year ahead, there are ways to prepare for 2019. Here’s how to set your business up for success in the new year.
Objective studies have shown the positive effect time off can have on a person’s work. To explain, we developed six benefits of time off for the holidays.
To help you pick out the perfect presents for clients, we created a quick list of holiday gift ideas you can give every type of customer this season.
If you want your business card to turn into sales, then you must pay careful attention to how it's created. Here are five tips for designing an effective business card.
Of course, holiday income doesn't generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it... through marketing.
The Stories feature on Instagram is a helpful tool any marketer can utilize. Here are some ideas for how to take advantage of Instagram Stories for business.
If you’re not sure where to begin your marketing efforts this week, here are seven big ideas for you to take advantage of with Thanksgiving marketing.
Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.