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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

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Craft A Company Narrative – The Story of You

In the past few years, the business world has made much ado about the concept of branding—many people throwing around twelve-dollar phrases like “crafting your brand,” “incorporating a solid brand,” and so on.

While this terminology is popular among marketing aficionados, it has unfortunately acquired buzzword syndrome: the word “brand” gets tossed around willy-nilly without anyone taking the time to define it, which leads to a lot of misunderstanding.

Plus, when important business concepts are transformed into jargon, it isolates those ideas from the common folks—simple business people who just want to create a great service and maximize exposure for their product.

Thankfully, there’s a simpler way to communicate the same idea. When marketers talk about the importance of a brand, what they are really talking about is your company’s personal narrative. Stories are the heart of branding—communicating what makes a company your company.

In ancient Greece, they had their own marketingesque buzzword for this very idea: “Ethos.” The idea of ethos is an appeal to strength of personal character.

You can hear ethos in action when politicians emphasize their great family values or talk about their favorite football teams. These aren’t things that directly relate to the service they provide—in their case, the ability to govern. Rather, these facts communicate their stories. A politician with a strong ethos isn’t just qualified to govern—they’re also the kind of person you’d want to sit down and grab coffee with.

In other words, whether you call it your brand, ethos or just your story, it’s incredibly powerful to be able to craft a company narrative.

Talk About Your Before
The first step in your company’s story is the before—everything that brought you to where you are now.

On your company’s “About” webpage and marketing materials, discuss how the company was formed. Talk about your humble origins, struggles and eventual victories. Discuss the human process—the motivations and emotions that crafted your company’s history.

Remember, the point here is to tell a story. Avoid corporatese—instead of saying “Company X was crafted out of a desire to improve the world,” talk about the specific life experiences your founder had that brought them to this singular, important idea.

Describing one poignant example in detail is often more effective than a whole bucket of generalities.

Talk About Your Now

As you develop your story and come to the present, it’s time to discuss your progress, current strides forward and how you’ve achieved the goals you set out to achieve during your company’s birth.

Alternatively, you can talk about how the objectives you started with were unrealistic or misplaced, and now you have a new vision. The point is to be true to your story. Authenticity lends you a strong authority.

Note that while you are sharing your company history, your narrative is fundamentally not about you. This is about how your constituents fit into your story. People want to be part of the story; they want to come alongside an organization that they can relate to and be inspired by.

Talk About Your Bright Tomorrow
While the power of specificity still reigns in this final part of your story, this is the section where you can wax on about your business’ vision for the future.

Paint a picture of your future goals in light of your previous achievements and initial vision, drawing your narrative full circle. Be as excited about your plans as your readers should be.

Again, emphasize your loyal customers’ and friends’ role in your future success: affirm that you’ll be able to serve them even better in the future, thanks to their continued support. They are your future!

Above all, remember that the key to a good story is the human element: people want to relate. Authenticity is shown to be one of the biggest draws for the millennial generation, and conveying a compelling story is a big first step in that direction.

Everyone wants to be part of a story. Show that yours is worth joining.