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Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.
Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.
Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.
Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.
A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.
If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.
With a branded, custom-printed calendar, you can keep your company in front of your client all year long.
Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.
Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.
We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.
Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.
We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.
A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.
They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.
Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.
Organize your materials with professionally designed, custom-printed binders and tabs.
Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.
Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?
Make life easier with custom made stamps created for either your business or personal use.
Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.
Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.
Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.
Marketing is a battle of minds.
What we mean is that marketing happens in your customer’s heads. If you can influence how people perceive your company and your brand in order to sell more effectively, you’ve succeeded as a marketer.
But it’s not just your company that exists in people’s minds. The whole industry your business operates in (or is breaking into) has a set of expectations, impressions and assumptions that you can’t directly control.
With these barriers in mind, what’s the best way to get into your customer’s minds and dominate your industry?
Be the Leader of Your Niche
The easiest way to define how your company appears in the market is by being the first one in a given industry. If you’re the first person playing the game, you can easily decide what the game is, and why you’re the best person to address the customer’s needs.
But most of us don’t have that luxury. Instead, we’re competing established brands and big companies who have bigger marketing budgets to spend than we do.
In other words, since you can’t embrace “brute force” marketing to outspend your competitors (and they’ve already established a place in the customer’s minds), you’ve got to be smarter with your marketing.
And that means you have to define what makes your company unique.
Compare and Contrast
Having established models to compare yourself to can be a blessing in disguise. Instead of using marketing to compete directly with your competitors on their terms, figure out a way to define yourself against them.
In other words, if you’re selling a new brand of detergent that’s in direct competition with the market leader, don’t advertise yourself in the market leader’s terms.
If the detergent market leader says, “We make clothes bright and colorful,” it’s not a good strategy to say “We make clothes even brighter and more colorful than brand X,” because brand X already has that idea captive in your market’s mind.
Instead, say something completely different. Pick a unique strength: “We’re the detergent for busy parents who just need to get laundry done,” or “We’re the fastest clean in town.”
Even better if you can directly contrast yourself with your competitor: “We’re like X detergent, but fast.” One-up your benefits with theirs: “Our customers understand it’s not about just being bright and colorful; it’s about that wonderful detergent smell.” The market that values smell over appearance will identify with your product and might make the switch.
This strategy works for anyone in a competitive market—whether you’re trying to clean clothes, sell cars or get people to come to your movie theater.
Don’t forget that at the end of the day, marketing is a battle of the minds. It’s more effective to carve out a space in your customer’s mind than to compete for a space your competitors already own.