-- NATIONAL SHUTDOWN --

In light of the national shutdown announced by President Cyril Ramaphosa from Thursday evening 26 March for 21 days to reduce the spread of the Covid-19 pandemic, we have implemented steps to ensure the health and safety of our staff, customers, and vendors. From Friday, 27 March we will take emailed enquiries and quotation requests. We will also process orders, provide electronic proofs, and process the required paper and stock for the order. These orders will be fulfilled once we re-open.

Please email your quote request to print@mmpcapetown.co.za
We will respond with an emailed quotation for your approval.

Order confirmations can be send to the same email address at print@mmpcapetown.co.za
We will process the order once the payment confirmation is received unless you are setup on account and email the electronic proof.

Once the proof has been signed off we will order the required paper and stock and get everything ready to go into production once we re-open.

 

Stay Safe

Evergreen Content: What It Is and How to Use It

Evergreen Content: What It Is and How to Use It

When it comes to marketing, content marketing garners new customers and extends brand awareness. For businesses, marketers and professional individuals alike, one specific type of content that’s popular is “evergreen content.” 

In terms of website targeting and search engine optimization (SEO), evergreen content is the perfect way to keep always topical content on your website for visitors to see. What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.

 

Evergreen Content, Defined

Evergreen content refers to website content which is search engine optimized and continually relevant to website visitors. This means it stays “fresh” for readers, regardless of when they are reading it. Like an evergreen tree, evergreen content is in season year-round.

Maybe you’re thinking, “Wouldn’t everything online be evergreen, then? If blog posts aren’t taken down, doesn’t that mean they’re always accessible to readers?” The difference between regular website content and evergreen content, though, is evergreen continues to be relevant after its publication date, rather than a dated, timely post.

 

Why Evergreen Content Is Important

Evergreen content is important to have on your website because it boosts your SEO rankings. Since evergreen posts never lose their relevance, they often have no expiration date and generally use keywords which are searched for over and over again. 

This results in search engines finding, categorizing and recalling the content more often, because it is still relevant to the searcher. Therefore, evergreen content continues to increase website traffic, even long after it’s been posted. In other words, the business gets more bang for its buck because more people are drawn in through one single post.

 

What Evergreen Content Is Not

Now that you know why your website should have evergreen content, let’s get a clearer picture of what that looks like. First, here are some things to remember evergreen content is not:

  • Timely news articles. No current events, updated info or recent news information. Unless something is going to be around for a very long time, news is probably not evergreen.
  • Dated statistics. Numbers and statistics are great for content, but not if you’re looking for something evergreen. They can often change and become outdated.
  • Seasonal articles. Content celebrating holidays or a season are awesome for your website, but are not particularly evergreen. 

 

Evergreen Content Ideas

If you need some ideas to get started on creating your evergreen content, here are a few:

  • Listicles. Articles with general lists about a topic, e.g. “Top 10 Ways to Bring in a New Customer,” are a great way to appear informed at any time.
  • How-to tutorials. “How to” articles are always helpful. To stay evergreen, make sure your how-to articles are relevant without being particularly timely.
  • Product or service information. For a business, fun articles on a particular product or service definitely can become evergreen content. Just make sure that product or service is staying around for a while, rather than a seasonal promotion.

While evergreen content shouldn’t be all of your website posts (time-sensitive articles always have their place), evergreen content is a great way to increase your SEO rankings and boost website traffic. Give it a try to see how your marketing strategy improves and grows.